there's only one of me; so there's only one of me on twitter.
I recently asked the question on the ms. rasberry inc. Facebook page “Do you have separate Facebook and/or Twitter accounts for business and personal use?” I was the only person that responded that I have one account for each. Am I an anomaly?
When I first became acquainted with the wonder that is Twitter, I had one account and it was private. I hadn’t quite yet figured out how I was going to leverage this tool and felt like I didn’t want any and everyone accessing my tweets. I soon discovered how boring that makes it. Additionally, it’s more difficult to engage the masses and I had to log onto Twitter.com to approve follow requests which was annoying. So I unlocked my account and life in the Twitterverse became a lot more interesting.
Soon thereafter, I decided that I should have multiple accounts to share different content. At one point, I had a whopping total of FOUR Twitter accounts. Several months ago, I decided to consolidate and maintain only one account. You may be thinking, “don’t you want to maintain separation between your personal and professional lives and varied interests?” My answer to that is “No; I don’t. Not anymore.” After all, I have nothing to hide.
When it comes to branding, I am my brand. ms. rasberry inc. is ME. So I have no issue with my Twitter account reflecting that. Having separate accounts gives comfort to some; but I began to realize that it was somewhat disingenuous. It allowed me to pick and choose who saw what to the nth degree. Having separate accounts began to feel to me like wearing a mask and I didn’t want to do it anymore. So I stopped.
Will having one account work for you? Maybe; maybe not. As an individual, you have to consider your overall situation (work, family, etc.). As a business owner, you have to consider your business goals and intended audience. In either case, ask yourself Who am I tweeting to? What am I tweeting about? Is there any conflicting interest? I no longer have the added weight of being associated with an employer who might take offense at something I say. I also don’t tweet highly sexual content or profanity laced tirades. For people who have those concerns, having separate accounts may be their best bet. Another option is to have a private (locked) account that allows you control over who follows you. I know several people who don’t necessarily tweet anything outlandish, but in this day and age of potential (and current) employers checking social profiles, I suppose they figure it’s better to be safe than sorry. I can respect that. It’s just not for me. I highly recommend that business owners not have locked accounts though, at least not your “business” account if you have separate ones. You want people to be able to access your content readily.
A while ago I wrote a post on tattoos and not wanting to work for any employer that would have an issue with me having one. I could say the same thing about anyone who will make a biased judgment against me based on a snapshot of my Twitter feed at any given time. For example, I participated in a lengthy discourse about Christopher Meloni (Elliot Stabler) leaving Law&Order:SVU. If you saw my Twitter feed during that exchange you would know that I think the show will fail without him. Would you make a decision on my qualifications or services based on that? I sure hope not. However; if you did, I probably wouldn’t want to work with you anyway. Unless, of course, the bias was in my favor.
I discuss a range of topics, so my Twitter account will give you an idea of how I think and what interests me. It’s still not the complete picture though, which I’m sure can be said for anyone. My Twitter bio tells you what I do. Have specific questions about me, my business/services? Just ask. I’ll be more than happy to answer. Yes; I can manage your social outposts. Yes; I can build a WordPress site for you. Yes; I can write articles or blog posts for you. I will tweet about those things; but I will also tweet about my favorite artists, events I’m attending, etc. I will also tweet about my makeup/image consulting sessions. I’m multi-faceted and so are my tweets. Who says business and pleasure can’t peacefully coexist? Certainly not I. Follow me @msrasberryinc and join the conversation.
Do you have separate business/personal/other Twitter accounts? Why or why not?