If you’re anything like me you use your mobile device just as much, if not more than, you use your computer. I also always have a million and one things to do and am always on the lookout for things that will help me get those things done easily and efficiently. Enter Glyder.
Glyder is a small business social marketing app for the iPhone and iPad. It’s designed to make it simple for small business owners to create and share effective marketing messages via Facebook, Twitter, Pinterest, Email, Text Message, MailChimp and Passbook. Ingenious, right?! There’s even an option to share your completed post to Pinterest on the backend. Given the popularity of Pinterest, that was a brilliant addition. I wish Tumblr was also included but I guess we can’t have everything.
Glyder is very intuitive – no need to read pages of instructions to figure out how to use it. The current version includes five templates and the app promises “many more to come.” Glyder focuses on visuals and “short and sweet” updates which, the app says, garner 80% more engagement when compared to longer posts. We all crave greater engagement, right? There is also the option to create a custom Glyder design to match your existing branding. Another great addition.
So what makes Glyder stand out among the many other social sharing apps? Co-Founder Glenn Allen had this to say: “Very small businesses still struggle with the complexity of online marketing – they have to reach their customers on multiple platforms and are underserved by existing web-based tools. They don’t have the time required to figure out all the platforms or the money to hire an employee or consultant,” says Glenn, whose experience starting OpenTable helped develop the idea for Glyder. “After meeting hundreds of business owners and seeing the same issues over and over again, it became clear that these businesses need a faster, easier, more affordable way to communicate with their customers. We’re putting the power of professional design and proven customer communication into their pocket at a price that puts the interests of the business owner first.”
As a social media coach, I think Glyder will be a great option for my clients to use as a low-cost way of implementing some of the strategies I provide. Though I’m looking forward to seeing the expansion of this app it’s simplicity is part of it’s beauty. You want to do something, you do it, you share it, it’s done. Try it out and let me know what you think. Glyder is available for free at http://www.glyder.co and on the iTunes app store (short link: http://glydr.co/AppStore).