social business tip: size matters!

I can’t tell you the number of times I’ve clicked on someone’s Facebook page only to be disappointed in their choice of cover photo. I’ve been disappointed not because the photos were particularly unattractive or inappropriate but because they aren’t the right size.

In most cases, you can’t just drop your blog or website header image into Facebook as your cover photo and have it work. Too many times, I’ve seen words or images cut off and for the life of me I cannot fathom why someone would deem that an appropriate representation of their brand. I don’t know about you but it turns me off to the point that I don’t even want to take the time to look at what they’re talking about. If you can’t take the time to make sure your cover photo, the first impression of you that I’m getting from your page, looks right, why should I (or anyone else) bother going any further?

Facebook offers this advice for selecting an appropriately sized cover photo –

What are the dimensions for my Page’s cover photo?
Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file.

Of course your Facebook Page cover photo isn’t the only place where size matters. LunaMetrics was kind enough to compile ‘The Ultimate Complete Final Social Media Sizing Cheat Sheet‘ to help us get the most bang for our photo-sizing buck across multiple social networking platforms. Now go out and resize those images!

event: google for entrepreneurs – dc

Google launched Google for Entrepreneurs this week, just in time to celebrate turning 14. Yep, Google is only 14 years old. Do you even remember how we responded to questions before “Google it” became a part of our lexicon?

In celebration of this launch, Google is holding several events and luckily DC was one of the locations. The event was quite well attended. In fact, we were told there was a waiting list of 200 so obviously interest was high. So glad I was able to be in attendance.

Check out my Storify story below.

social business tip: you don’t have to be everywhere!

Often when I am speaking with a potential client, they bring up every type of social platform that they’ve ever heard of and want to know how to start using them. The more important question is “Should you start using them?” Of course I believe strongly that every business should have a social presence; but where the time and effort is spent is important.

When determining a social strategy, I take into account the audience and the business goals. Building brand awareness is not necessarily best done by trying to be everywhere. It’s not a ‘one size fits all’ solution. It’s important to have an understanding of which tools would be most effective for each individual/business/organization.

Considering taking your business social but not sure where or how to start? I can help!

dating 2.0

I had an interesting exchange with a friend recently which lead me to ponder the impact that social media has on dating. Chat rooms and online dating sites have been around for years and there are new ones popping up all the time. Social networking sites such as Facebook, Twitter and LinkedIn have changed the game though. Now, if you have a brief encounter with someone yet, for whatever reason, neglect to exchange numbers, you can find them on Facebook and send a friend request. Or find them on Twitter and tweet them a message. Or find them on LinkedIn and request that they join your network. So with so many options the question becomes, “Where’s the line between showing interest and cyberstalking?”

Real Life Scenario: At an event, my friend met a guy who she found attractive. She chatted him up and before the end of the night they had exchanged Twitter handles. What they didn’t exchange; however, was phone numbers. Later, as my friend was kicking herself about that fact “what if he doesn’t go on Twitter often?,” my suggestion to her was to Google him. I figured she may get some hint as to how to contact him if that did turn out to be the case. After all, they hit it off, right? No harm, no foul. She took my advice and found his LinkedIn account. So I’m thinking, “Perfect! Now you can contact him on LinkedIn if the Twitter thing falls through. After all, you did discuss business.” She; however, was thinking, “I can’t contact him on LinkedIn. He’ll think I’m stalking him.” I told her, that it would be completely acceptable as long as it was done within the first few days after meeting. Any longer, and maybe it would seem a little odd.

Well, cut to a few weeks later. I asked her if she’d ever gotten in touch with him. She was really digging this guy after their first meeting so I thought for sure she would have reached out. To my dismay, she did not. She still felt that it would have been overstepping bounds. I disagree, but we’re friends so we can agree to disagree. :)

So, with social media making it so much easier to find and engage with people, how far is too far? As with most things in life, there’s no cut and dry answer. It depends. In this instance, I feel that it would have been completely appropriate for my friend to send an invitation to this guy via LinkedIn. Sending him a Facebook friend request; however, may have been a bit much. So as if navigating these choppy dating waters wasn’t complicated enough, now we’re adding googling and social media to the mix. Good or bad? Overall, I’d definitely say ‘good.’ At it’s core, social media is about engagement and relationship building. Sounds a lot like dating, no?