self-reinvention can work wonders. pt. 2

Last week I posted the first part of my Q&A with Kimberly Shorter involving self-reinvention. As promised, here is Part 2.

Q: Where can we find inspiration or reinforcements to help us in our quest to reinvent ourselves?

A: One of my favorite resources is happyblackwoman.com. It’s run by Rosetta Thurman who draws from personal experience as well as her experience as a coach to provide helpful information on topics ranging from dating to having a side hustle. She also created the ‘31 Days to Reset Your Life Challenge‘ which has been tremendously popular.

Q: What are some good examples of public figures (celebs, politicians, etc.) who succeeded at reinventing themselves?

A: Someone who immediately comes to mind is Tina Turner. We all know the story of how she went from being the abused better half of Ike & Tina Turner to being an acclaimed star in her own right by escaping from Ike, focusing on self, turning to Buddhism and reigniting her career.

Q: Do you have any client experiences that you can offer as an example? (I understand the client confidentiality that you abide by, so if you choose not to answer this one, I totally understand.)

A: Being an image consultant, clients usually come to me because they’re in a style rut i.e. they need a makeup and/or wardrobe update. Sometimes they don’t even realize the rippling effects that the update will have on their lives until after the fact. I receive follow-up emails re: the compliments they’ve received or how excited they are now when they’re getting dressed or shopping because I’ve what I’ve taught them. I wrote a post on RasberryConsulting.com about what I call ‘the psychology of personal styling.’ Just when you think it’s just about a new look, it’s about so much more. I help people make not just external changes, but internal ones as well.

I really appreciate having the opportunity to discuss the topic of self-reinvention with Kimberly. Based on some of the conversations I see on Twitter, quite a few people are dealing with it in one way or another. If you have questions about reinventing yourself personally or professionally, please feel free to contact me.

self-reinvention can work wonders. pt. 1

Whenever someone asks to interview me I jump at the opportunity to share my point of view and advice. The opportunity to share and help others has always been the key to why I’ve made certain professional decisions. Recently, writer Kimberly Shorter reached out to me for a piece she was writing on personal reinvention. People reinvent themselves for different reasons including job loss, weight loss, personal tragedy or just because they desire or need a change. I’ve decided to share Kimberly’s questions and my responses here. It’s a bit long so I’ll break it up into a couple of posts.

Q: What does “reinventing oneself” mean to you? How would you define it?

A: There are several ways to reinvent yourself from something as simple as changing your hairstyle to something more complicated such as making a career or lifestyle change. At it’s core, I would define reinventing oneself as making a change (internal and/or external) that has an impact on how you live or feel.

Q: Is reinventing yourself something that we all should do at some point in our personal or professional lives?

A: Yes. We should all aspire to evolve in our personal and professional lives. Sometimes a reinvention is precipitated by a circumstance such as job loss or loss of a loved one (through death or divorce) but that doesn’t have to be the case. We can make the decision to reinvent ourselves because we desire a change in how we look, in our career field or in how we think and present ourselves to the world. As the saying goes, change is good. Just make sure the changes you make are for your own good.

Q: What do you think are some critical situations that would necessitate someone having to reinvent herself?

A: Situations that may cause a woman to want or need to reinvent herself include job loss, divorce, death of a loved one, career change, weight loss or empty nest syndrome. Additionally, if someone is making internal changes via self-help or therapy, she may want to reinvent herself to match her newly found self-esteem/self-confidence/self-awareness.

Q: What are some basic steps you would recommend to someone who seeks to reinvent herself after a crisis, a failure, etc?

A: After a crisis I think the most important step is to acknowledge your feelings and allow yourself space in which to feel them. As you’re dealing with the fallout, if you deem some type of reinvention to be necessary, make a list of what changes you want to make, how you will accomplish them and what you hope the outcomes will be. For example, if you determine you want a new wardrobe, determine how you will accomplish it (shopping, swapping with friends, etc.,) set your budget, make a timetable and, most importantly, think about why you want the new wardrobe and what you hope to accomplish by getting it. Do you need clothes that fit better because you’ve lost weight? Do you need more professional clothes for interviews? Do you need to break out of a style rut? Don’t just run out and spend a bunch of money – have a plan.

Q: How can social media help (or harm) someone’s plans to reinvent herself?

A: Social media can be especially helpful for someone seeking to find a job, change career fields or to establish themselves as an “expert” in a particular field. I believe in transparency and authenticity above all else so I would never suggest that someone be someone other than themselves or that they create an online persona. In certain circumstances however, it could be helpful to create separate accounts focused on connecting with your desired audience.

-Part 2 Coming Soon!-

Have you ever reinvented yourself? Do you want to? Share your story with me!

image tip: occasion appropriate dressing

Last week, Washington DC (and the world) said goodbye to music legend, Chuck Brown. I refer to him as a music legend, as opposed to a Go-Go legend, because I believe that his impact goes well beyond Go-Go as a genre, though of course that is a huge part of his legacy. Mr. Brown was beloved by many, MANY, people from all walks of life. So much so that his funeral was held at the Washington Convention Center in order to accommodate the throngs of people who wanted to pay their final respects to him. I didn’t attend the funeral but I saw several photos and one of the things that stood out to me was the lack of appropriate clothing among several of the attendees.

Now, if you know anything about Chuck Brown, you know he was a man of the people. One article written about him stated that he padded all appointments by 20 minutes on each end because he would inevitably get stopped and asked to take photos. The people loved Chuck and Chuck loved the people. That cannot be denied. Without knowing him personally, I feel that he would probably have wanted people to be comfortable. However, there is a such thing as dressing appropriately for an occasion, even if you dress “casual appropriate” i.e. shirt & slacks in lieu of a suit or a simple blouse & skirt. A funeral, whether or not it’s held at a place of worship, is at the top of my list of events for which you should always dress with a certain level of respect. Shorts and tennis shoes do not make the cut. Neither do body-conscious tube dresses. Not even if they’re black. ;)

Of course there are those who believe that as long as you’re there, that’s what counts. No. Showing your respect extends beyond just showing up. Even with the purest of heart and best of intentions, whether it’s a funeral, wedding, job interview, happy hour, business meeting, first date… the clothes you choose to wear speak volumes. It’s not an issue of spending a lot of money or necessarily even buying something new, but your wardrobe should match the tone and purpose of the event you’re attending. If you’re not sure what to wear, ask someone you trust, ask me or err on the side of caution and overdress. It’s almost always better to be overdressed than underdressed for an occasion, even if you get a couple of sideways glances. Of course, this is within reason. In most instances, you wouldn’t want to wear a tuxedo or a ball gown to a business meeting or a first date.

I chatted on Twitter with Wardrobe_Oxygen about this. Her take is that many people don’t even realize their lack of appropriate dress shows a lack of respect for the event and venue. She’s probably right. So many people are so self-centered these days. They don’t realize or don’t care about the message what they’re wearing is sending. Another thing that I’ve seen a lot of recently is people going to bars/restaurants dressed like they’re just kicking around in their backyards or basements. I believe wholeheartedly that not every item of clothing is suitable for public viewing. Just because it’s comfortable doesn’t mean you should leave the house wearing it. Think Before You Dress! Or better yet, Care About What You Wear!

What to Consider When Dressing for an Event:
1) The type of event.
2) The purpose of the event.
3) The venue at which the event is being held.
4) The message and/or sentiment you want to convey.
Additionally, you should ALWAYS be mindful of body type and age appropriateness.

Have a question about Occasion Appropriate Dressing? Contact Me.

so….what’s a personal stylist?

Andre Benjamin's personal style is one of my faves!

As you may know, one of the services that I provide is personal styling. Often when I say this to people, they ask “what’s a personal stylist?” So I’ve decided to spell it out here.

Before I go into what a personal stylist does, let’s talk about the root word – style. Generally speaking, style is the way in which you do something. When it comes to your personal style, for our purposes, it’s the way in which you dress, wear your hair and, if applicable, makeup. In a nutshell, your personal style is the outward expression of your personality.

Some people, despite their best efforts, don’t have a good sense of personal style. They don’t have a good understanding of the best hairstyles for their face shape or what types of clothing best accentuate their body type. They don’t understand which colors work well together or work best for them. When it comes to branding, your personal style speaks volumes before you even say a word. I teach clients that your personal style should be in alignment with the message that you want to send about your brand – what you want people to think about you and your brand when they see you. As a personal stylist, I help people develop a style that sends the right message.

Whether you’re an entrepreneur, an executive, an employee or a jobseeker, your personal style is the first impression you give to the world. It sets the tone for the rest of the conversation. You can’t leave something that important to chance! When you realize that you need assistance in developing your personal style, to whom should you turn? A personal stylist!

I hope you have a better understanding of personal styling now. There are different levels and types of stylists. Some work with celebrities for special events and photo ops. Some work with artists for photo shoots and music videos. Some work for stores or magazines. There are options galore and all of them great. If you’re reading this, I work with people like YOU.

Interested in a FREE 30 Minute Personal Style Consultation? Click here to schedule.

jobseekers: hiring managers judge a book by its cover!

I recently had a conversation in which I was discussing my 10+ years of experience in human resources management. It’s not something I talk about often these days, but it’s definitely a huge part of my life and career experience. During this conversation, the other person asked me, “what’s something that HR managers/hiring managers don’t want people to know?” Honestly, I can think of a few things that are considered to be on a “need to know” basis when it comes to recruiting and hiring, but thinking along the lines of my particular focus, what jumped to mind is this: they’re judging you. Not just your experience – YOU.

Optimally, and on the record, hiring decisions will be made on tangibles such as your resume and skill set. By the time you make it to the interview, though, you can pretty much presume that those things pass muster, especially if you’ve been pre-screened by phone. When you’re sitting in that interviewee seat, you are being judged on not only your experience and responses to the questions asked, but also how you look and speak – your overall presentation. In fact, you are being judged on those things from the time you walk through the door. Don’t underestimate the impressions you make on the receptionist or other staff members you may encounter prior to the actual interview. You never know how much input someone has. Put your best foot forward with everyone you see.

One buzzword that a lot of companies use is “fit.” They’re looking for someone who “fits” with their staff and company culture. I’m not necessarily a fan of this because finding the right “fit” can often translate to biased hiring; however, you will be judged on how well the interviewer thinks you will fit in with the company.

My point here is: don’t underestimate the importance of your presentation – both visual and verbal. Your manners, personality and conversation skills also come into play.

Bonus secret: sometimes people are brought in because the company requires that a certain number of people be interviewed for each position. Don’t rest on the quality of your resume to seal the deal. Of course your resume is important, especially these days when the candidate pools are so large, but once you get your foot in the door, make sure your shoe is polished – literally and figuratively! Stand out among the rest. Remember, you’re being judged.

Need help polishing your image and presentation skills for your job search? Contact me at tamara@msrasberryinc.com or 202.681.8598.

YOU are your brand. Represent!

need a style update? ask yourself these 5 questions.

One question that I am often asked is “How do I know if I need an image consultant?” I would venture to say that most people know, even if they don’t want to admit that they know. If you’re considering it, you probably need one. If you’ve ever seen one of those shows such as “What Not to Wear” or “How Do I Look?” you would probably agree with me that most of those people have to know on some level that their look is not working, be it for their personal life, professional life, or both.

When I work with clients I always ask “what is your current style saying about you?” Then I ask “what do you want your style to say about you?” This is important because often times the two aren’t in alignment. When they aren’t, that is when you should hire an image consultant!

Here are some other questions that you will want to ask yourself when determining whether or not to engage someone to help you up your style (and branding) quotient.

Have you been wearing the same clothes/makeup/hairstyle for 10+ years without regard to any changes in career or lifestyle? As our lives change, so should our style. Not at the core, but certain key elements that will keep you looking fresh and focused.

Has it been a VERY long time since anyone has complimented you? Longer than you’d care to admit? :( I don’t suggest that you dress to impress others. Dress to impress yourself. When you feel good about your image, it comes across to other people.

Do you look in the mirror and remind yourself of one of your parents because your look is so outdated? Granted, some of us have quite stylish parents, but in general, you and your parents should not be wearing the same types of clothing. Dress age appropriately.

Does your personal style match the life that you want to live and how you wish to be perceived? This goes back to my motto, “YOU are your brand!” If you want to be viewed as the confident professional, the hip, stylish artist, the fun-loving parent, etc., the image that you present to others must match. We tend to be visual beings so the saying, “Image is everything” is well, everything.

If you are an entrepreneur, does your style match that of your business brand? By this I don’t mean that you should always dress in your logo colors. I mean do you present yourself so that people will think of you in the same manner in which you want them to think of your business? Consistency is the key to branding.

If you answered “YES” to any of the questions above, I can help you! Email me at tamara@msrasberryinc.com or call me at 202.681.8598.

YOU are your brand. Represent!

five free iPhone apps for image consultants

I originally wrote this post for Appolicious in 2011. Since I’m seeing a lot of press for some of these apps lately, I thought this would be a good time to revisit.

As an image consultant, I help people develop their sense of personal style when it comes to makeup, wardrobe and overall presentation. I am very hands-on with my clients, but there are definitely a few iPhone apps that make my job easier and make it easier to convey certain ideas and images to my clients, whether or not I am with them. Here, I share with you five iPhone apps that I have found to be very useful. The best part is they’re FREE!

Instagram is a photography app that allows you to not only take photos but to apply a variety of filters to them (ex. making the photo appear brighter or in black & white.) This comes in handy particularly when taking post makeup application shots or headshots. You can also set the app to save the photos in your camera roll. It will save both the original and filter-applied versions.

Pinterest allows you to create virtual pin boards and “pin” various photos that you take. The best use of this app for an image consultant is to create inspirational vision boards using categories such as fashion, beauty, makeup, client recommendations, etc. Let me warn you, it can be addictive.

Makeup Simulator allows you to show your client what various makeup looks could look like on them. You can use a photo from your photo library or take one. The app then analyzes the face and you can apply foundation, blush, eyeliner, etc. The major downside is that the included foundation shades don’t offer much diversity, but you can create a custom shade so it’s not all bad.

FIDM/Fashion Institute of Design & Merchandising allows you to keep up to date on fashion related news and trends. This app gives you access to news topics such as Fashion News & Events. My favorite feature is the blog section; which includes the ‘Fashion Club’ and a Student Video section. FIDM is a renowned school and they are offering quite a lot of interesting information via this app.

Evernote is a great app for business in general, but in particular for the busy image consultant it allows you to catalog notes, photos, websites etc. – anything that inspires you! You can save information for general use, reference and/or to share with clients.

What are some of your favorite apps for business?

the psychology of personal styling

Way before I was a new media/image consultant, even before I was a cosmetologist or an HR professional, I wanted to be a psychologist. I’ve always been intrigued by human behavior and thought processes and though I didn’t make it to Ph.D status, I aced all of my college psychology courses.

Recently I realized that doing makeup and wardrobe consultations is like being a layperson psychologist (or at least a talk therapist.) I have to get inside of my clients’ heads, understand them and how they view themselves, then devise a workable and realistic plan for getting them from where they are to where they want to be. ‘Realistic’ is key because if my recommendations are too complicated, too overwhelming, take too much time, etc. most likely they will not stick with them and will end up going back to their same old ways. Even when people know that they want to change, they often don’t want to have to change too much or work too hard at it. My recommendations have to be not only suitable based on external factors such as skin tone and body type, but also based on their personality type. So, you see, image consulting isn’t just all fun and games – there’s a science to it. :)

I thoroughly enjoy what I do and being able to combine my passions for helping people, beauty, fashion AND psychology makes it that much better. Need help developing your personal style? Contact me.

What did you want to be when you grew up?

YOU are your brand. Represent!

client testimonial: #imageconsulting #personalstyling #styling

TESTIMONIAL

“I consulted with Tamara on makeup and clothing–my first time working with anyone on it. She was easy to work with, had good suggestions, took into account my little foibles and devised ways around them that work for me–necessary if I was going to make the changes she recommended. She spent the most time on my wardrobe (as I asked her to) and had some really good recommendations on how to work with what I already had as well as some suggestions for additional purchases that would work well for me. I appreciated her candor and, as with the makeup, worked within my comfort zone to achieve looks with which I am comfortable. She followed up after our meeting with suggestions based on her research of things we had discussed. I will be calling on her to assist me again once the weather changes and the winter wardrobe comes out. I’d highly recommend working with her.”

Tammy Taylor
Director, Law Firm Pro Bono Project

client testimonial: #imageconsulting #styling #personalstyling

TESTIMONIAL

“Tamara worked with me as an image consultant this year on skincare and clothes styling. She is a real pro! When we consulted on skincare, she took great care explaining things to me, giving me useful examples, and provided follow up information for me that I could practically apply on a daily basis. She was very thoughtful and insightful about the choices she made and gave excellent advice. I also really appreciated the fact that she was willing to spend extra time with me, and never made the experience feel like she was watching the clock. She spent a great deal of time with me, making suggestions for ways to update my wardrobe, improve my skincare, and generally feel better about the makeup and clothing choices I make. She continues to be available to answer quick questions or provide additional insight. In all, Tamara was an absolute dream to work with and is someone I would recommend to anyone looking to make a change — large or small. I definitely plan to use her services in the future!”

Christina Gordon
Director of Communications
@WashingTina