Often when I am speaking with a potential client, they bring up every type of social platform that they’ve ever heard of and want to know how to start using them. The more important question is “Should you start using them?” Of course I believe strongly that every business should have a social presence; but where the time and effort is spent is important.
When determining a social strategy, I take into account the audience and the business goals. Building brand awareness is not necessarily best done by trying to be everywhere. It’s not a ‘one size fits all’ solution. It’s important to have an understanding of which tools would be most effective for each individual/business/organization.
Considering taking your business social but not sure where or how to start? I can help!